Guadalupe Rosales

October 7, 2020 3PM

Los Angeles-based Guadalupe Rosales (b. 1980,  CA) is the founder and operator of Veteranas & Rucas and Map Pointz, two digital archives  accessible through Instagram. Aside from these two digital archives on Instagram, Rosales runs and preserves physical archives containing vernacular photographs, flyers, magazines and other types of ephemera of the 1990’s connected to Latinx youth culture in Southern California and goes as far as the 1940’s. Guided by an instinct  to create counter-narratives, Rosales tells the stories of communities  often underrepresented in public record and official memory. By preserving artifacts and memorabilia, Rosales’ reframes marginalized  histories, offering platforms of self-representation. She received an MFA from the School of the Art Institute of Chicago in 2016 and was the 2019 recipient of Gordon Parks Foundation fellowship and 2020 USA Artist Award fellow. Rosales’s work has been featured by the New Yorker, the LA Times, the NY  Times, ArtNews, Artsy, and Artforum.