Liu Xin is an artist from Beijing whose painting explores the seduction and sexuality flowing through the luxury advertisements.

In this photographic universe, advertised images are everyday and everywhere. Images and signs acquire value accrued and/or power by means of being seen. Objects that are advertised are no longer commodities whose message and meaning we can appropriate and decipher, but rather, tests that interrogate us (our lust). Advertising is visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
In this matter of fact, not a single image or sign (even artwork) is innocent or pure under the globalized consumerism. It’s because the interpretations of the images would never be a singular layer that deliver to the viewer. In the context of capitalism, the readability of the image is becoming diverse, uncontrollable and in a way unreliable.
I’m always interested in this topic and generally speaking my work is dealing with the image being produced and consumed. The original source of all the artwork I’ve made come from already-made images (ranges from advertisements to traditional paintings).