The president-elect is apparently a doodler. See Exhibit A, above, which Obama created for charity in 2007. According to the Chicago Tribune:
The Obama doodle…contains likenesses of some of the Senate’s most powerful members: Majority Leader Harry Reid (D-Nev.) and Democratic colleagues Edward Kennedy of Massachusetts, Dianne Feinstein of California and Charles Schumer of New York.
In more professional news, here’s a two-interview with Sol Sender, who co-designed the now iconic logo for Barack Obama’s presidential campaign.
[vodpod id=ExternalVideo.760518&w=425&h=350&fv=%26rel%3D0%26border%3D0%26]
[vodpod id=ExternalVideo.760538&w=425&h=350&fv=%26rel%3D0%26border%3D0%26]
Additionally, here’s a brief snippet of an interview with Sol, conducted by Steve Heller:
Steven Heller: How did you get the job of designing the Obama logo?
Sol Sender: We got the job through Mode. Steve Juras, a classmate of mine from graduate school is the creative director there. They have a long-standing relationship with AKP&D Message and Media, a campaign consulting firm led by David Axelrod and David Plouffe among others.
Q: Have you done other political logos in the past?
A: No, we had not.
Q: I have to ask, since many agencies that do political campaigns are simply “doing a job,” did you have strong feelings one way or the other for the Obama candidacy?
A: We were excited to work on the logo and energized by the prospect of Mr. Obama’s campaign. However, we didn’t pursue or develop the work because we were motivated exclusively by ideology. It was an opportunity to do breakthrough work at the right time in what’s become a predictable graphic landscape.
Q: How many iterations did you go through before deciding on this “O”? Was it your first idea?
A: We actually presented seven or eight options in the first round, and the one that was ultimately chosen was among these. In terms of our internal process, though, I believe the logo — as we now know it — came out of a second round of design explorations. At any rate, it happened quite quickly, all things considered. The entire undertaking took less than two weeks.
Read the rest of the interview here.
