School of Art, Media, and Technology

Parsons Hosts AIGA: Type Forecast

Written by:



The future of fonts as we know them is ever-changing. To help prognosticate, we’re collecting some of the industry’s leaders and asking them to explain what’s coming next, why and how it will effect our everyday. We’ll touch on lettering, foundries, collectives, technology and applications as well as web, customization and licensing.

Typographers are a rare and specialized breed, so we’ll keep an expert moderator on hand to translate and provoke. Questions for the discussion will be taken via Twitter leading up to and during the event. To pose a question, use the hashtag #freshd or address @freshdialogue.


Jessica Hische is a typographer and illustrator working in Brooklyn, New York. After graduating from Tyler School of Art in Philadelphia with a degree in Graphic Design, she worked for Headcase Design before moving to New York to take a position as Senior Designer at Louise Fili Ltd. In September of 2009, after two and a half years of little sleep, lots of gelato, and a ton of hand-lettering, Jessica left Louise Fili Ltd. to pursue her freelance career. She has since started Daily Drop Cap, a year long project that has gained international recognition in which she illustrates an initial cap every (work)day, and also released her first font, Buttermilk, in July of 2009.

Georg Seifert studied at Bauhaus-University Weimar. He works as a software and type designer in Berlin, Germany. His typefaces include Graublau Sans and OliveGreen Mono as well as corporate fonts for clients such as Duravit. For more than four years, Georg has been working on “Glyphs,” his own font design application.

Joshua Darden is the founder of Darden Studio, a typeface design studio and consultancy based in Brooklyn, New York. Born and raised in suburban Los Angeles, Joshua published his first typeface at the age of fifteen. He has developed custom typefaces for Latin-based, Cyrillic, and Greek alphabets. He has lectured at the University of California Santa Barbara, has sat on panels at the TypeCon and South by Southwest Interactive conferences, juried the Type Directors Club Type Design Competition, and visited the Rhode Island School of Design as a Guest Critic. Joshua has taught the design and use of typefaces at Parsons School of Design.


Matteo Bologna is the founder of Mucca Design, a branding agency based in Manhattan. Born and raised in Milan, Italy, Matteo’s grounding in architecture, graphic design, illustration and typography facilitated his early business successes and inspired his decision to create a New York business. He meticulously oversees every project at Mucca Design, as creative director and father figure. Matteo is on the board of directors of the AIGA New York Chapter and is the Chairman of the Type Salons for the Type Directors Club. He is frequently asked to lecture about branding and typography around the world

Friday 14 May 2010
Tishman Auditorium
66 West 12th Street
New York, NY 10016

A limited number of complimentary tickets are available for New School students, faculty, and staff (NSU ID required). Sign up here:

All Rights Reserved © 2024. Parsons School of Design.