School of Art, Media, and Technology

The Hip Hop Guide to the Metropolitan Museum of Art by MFA DT’s Regina Flores

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Congratulations to MFA DT’s Regina Flores for the recent feature of The Hip Hop Project in Vice’s Motherboard!

The Hip Hop Project  is a project undertaken as part of work for the Media Lab at the Metropolitan Museum of Art. Using the words from rap lyrics as key-word searches through the Met’s digital archive of over 200,000 works of art, users can experience a curated “tour” of the work at the Met.

This project could engage any visitor who love rap music and provide them with a unique lens through which to view the museum’s collection. It could allow visitors, who are already familiar with the Met, to see work that they may not have otherwise known existed. However, the key audience for this project are the young men and women who live just a few miles away who may have never had the opportunity to come to the Met. The Hip Hop Project, is a way to offer the Met through the lens of the poetic and culturally relevant music that is Hip Hop and to engage in contemporary black culture.

The title The Hip Hop Project is a nod to the Met’s own The Artists Project. The domain name is playing homage to the song Rapper’s Delight by The Sugarhill Gang, largely considered to be the song that popularized Hip Hop music. The project was created using the Rap Genius API developed by Eddie Forson, the website Rap Genius, and the Met’s API developed by the Met’s Digital Media department.

An ethnographic research study was conducted to determine the 13 rappers used in the project. Participants were asked two questions: (1) who their favorite rappers are and (2) who the most influential rappers of all time have been. The participants in the study are a group of cultural influencers including a Grammy Award Winning R&B singer, a comedy writer (and D.J.) who is known for writing on Late Night with Jimmy Fallon and HBO, and a crew from The Baisley Housing Project in South-Side Jamaica, Queens who are community leaders and activists.

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