OVERVIEW
LG has one new TV that is excellent at displaying contrast and color – better than pretty much anything created to date – called an OLED TV. It has another new TV that is excellent at displaying detail/clarity with more than 8 million pixels – callled Ultra HD TV. We are reaching out to the art community for works that demonstrate how amazing these TVs can really be if displaying the right content. To do so, we’re commissioning a competition featuring a selection of the top art schools in the country where you, the students, create and submit new media artworks meant to be displayed on the TV as the medium. There will be a winning artist from each school who receives a cash prize and will be featured in an LG-organized gala in NYC. At the gala, an overall winner will be selected and win an additional cash prize. Judges will include a credited art expert, who will be announced this summer. See additional details below.
The Prompt
LG is accepting new media works (both still and moving image) that follow the following guidelines:
› Aspect Ratio: 16:9
› Resolution:
Video: minimum 1920 x 1080 pixels Still: minimum 3840 x 2160 pixels
› Maximum lenght: 90 seconds
› File format(s):
Video: MP4 Still: JPEG
LG is especially looking for works that demonstrate the two displays’ exceptional qualities.
LG is providing your school with both an OLED TV and Ultra HD TV as well as our best current content, so you can create something better (and have a way to reference what your work will look like on the TV).
Prizing
$5K to each of the finalists $5K to first place winner $3K for second place winner $50K grant to first place winner’s school $25K grant to second place winner’s school
IMPORTANT DATES
Open submissions 6/1/14
Expiration Date 7/13/14
Popular Vote 7/1-7/31
Judging 8/1 – 8/10
Gala Event Mid-September
Submission Process/Judging
› Submissions will be accepted via a micro-site: www.lg.com/us/ lgsupportsthearts.com
› Judging will be handled by three parties: Art expert, LG Electronics and a popular vote on social media.
Basic Disclosure
› Students and faculty may be asked to participate in media interviews
› Full contest rules can be found at: www.lg.com/us/lgsupportsthearts.com
