School of Art, Media, and Technology

AIGA/NY @ Parsons: THE NEW YORKER, NOW AND THEN

Written by:

share

AIGA_email_blast1

A limited number of complimentary tickets are available for New School students, faculty, and staff (NSU ID required). 

CLICK HERE FOR RESERVATIONS. The reservation system will shut down once we have reached capacity. 

TIME AND PLACE

Tishman Auditorium
Lobby, 66 West 12th Street

Wednesday, December 11, 2013
6:30PM Check-in
7:00-8:30PM Presentation

The graphic needs of a magazine and more notably its ‘brand’ are by necessity different than those of 20, 30 years ago. Since its inception in 1925, The New Yorker remains the preeminent magazine of culture, criticism, fiction, profile writing and long form journalism. For the complex content hierarchies and varied platforms that mark today’s publishing landscape, The New Yorker’s Creative Director, Wyatt Mitchell has lead the magazine’s most significant design changes since its founding.

With an attentive allegiance to aesthetic, this revitalization of the printed magazine and its visual tradition, brings new life to its digital counterparts, and has sharpened the brand that unites them all—while carefully cultivating its continued legacy.

In his presentation, he will discuss the challenges and triumphs of refreshing The New Yorkers’s visual vocabulary and expanding it beyond its print origins. The discussion will cover the history that inspired the update of The New Yorker’s signature typeface Irvin, the introduction of Neutraface to the magazine’s pages and the recent design refresh of the Goings On About Town section. Additionally, he will discuss the introduction of new artists to the magazine including staff photographer Pari Dukovic.

All Rights Reserved © 2021. Parsons School of Design.