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AIGA Event, 4/14: TARGET'S NEW TARGET

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TARGET’S NEW TARGET:
How Does a MegaBrand with 1755 Stores Stay “on-Brand” with 10 Agencies, 4 Digital Partners and 3 Branding Studios?

A limited number of complimentary tickets are available for New School students, faculty, and staff (NSU ID required).
CLICK HERE FOR RESERVATIONS

Time and Place:
Tishman Auditorium
66 West 12th Street

Thursday April 14, 2011
6:30PM Check-in
7:00-8:30PM Presentation

Target, above other mass retailers, is committed to excellence in creativity and design. And they share that commitment and responsibility with really big design firms and tiny studios. Creative Director, Tim Murray who leads Target’s Creative Vision Group, will invite three New York design collaborators on stage to discuss the nuances of collaboration: the thrill of invention—and the agony of defeat. Can a great idea make it to the top, and are rules flexible enough to accommodate flares of brilliance? Hear how a single red ring around a red dot has become the jumping off place for innovation, imagination, and the kind of clients we dream about! Onstage with Tim will be Mary Ellen Muckerman from Wolff Olins, Michael Ian Kaye from Mother, and Joe Stewart from Huge.

SPEAKERS:
Tim Murray leads the Creative Vision Group, an internal consultancy that sets the creative strategy for the Target masterbrand and all business categories. The group’s mission is to inspire internal marketers and agency partners to deliver unexpectedly brilliant creativity and constant innovation. Before joining Target in 2004, Tim was a Creative Director for specialty retailers The Sharper Image and Smith & Hawken, and founded a marketing consultancy in San Francisco serving non-profit and .com startups. As a child he colored within the lines, but used every crayon in the box.

Mary Ellen Muckerman has over 20 years of experience in brand-building, both within Fortune 100 companies and at nationally recognized agencies. A creative thinker who challenges the status quo, she leads teams to develop strategic insights that open the door to new, unexplored possibilities for clients and their brands. Joining Wolff Olins after ten years at Target, where she successfully created integrated brand-building and sales-driving, her past experience includes developing strategy for high-profile brands such as McDonald’s, Marshall Field’s and Conde Nast Portfolio. She brings her retail and brand expertise to Wolff Olins, working with a variety of clients such as Microsoft, Bloomingdale’s, Belkin and Target. Mary Ellen is a graduate of Miami University and received a master’s from the University of Minnesota.

Michael Ian Kaye is a designer, a teacher of design and a creative director in New York City. He is the founder of Mother Design, a multi disciplinary design studio born out of Mother New York. His clients include Target, Stella Artois, New York Times, Dell, Sweet’N Low, Sugar In The Raw, and Revlon. He has designed critically-acclaimed book covers and developed numerous advertising campaigns. He also is a teacher at New York City’s School of Visual Arts. Michael’s work can be seen just about everywhere in the form of package design, brand identity, retail environments, online, promotion, advertising and literature.

Joe Stewart is a partner and Executive Creative Director at HUGE where he oversees the design of digital experiences for some of the world’s most loved and respected brands. Guiding the work of more than 50 handpicked designers in offices from NY, to LA, London, and Sao Paulo, Stewart pushes HUGE’s design team every day to create solutions that simultaneously solve business problems and improve people’s lives. Stewart started his career at HUGE as their first art director after cutting his teeth at boutique agencies and digital consultancy firms during the dot-com era. Over the last six years at HUGE he has directed some of their most influential design projects for clients including JetBlue, Target, Pepsi, Reuters, and New York City. In 2010, Stewart was appointed to the company’s management team as partner and head of design. Joe lives in Brooklyn, NY with his son Ace and wife Natasha.

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