New York Food Truck goes beyond showcasing the vibrant food truck culture of New York City; it explores the food truck as a form of dated urban installation art, and brings small but meaningful bits of the past to future generations. The food truck has become a part of the cityscape, often standing out with its bright colors, flashy signage, and individualist design. It is a mobile platform for culinary creativity and an embodiment of the entrepreneurial spirit that thrives in major cities.

The food truck is a multi-layered art form incorporating visual elements, sounds, and smells. The top layer often includes a parasol or an LED screen, serving as a visual attraction and advertisement for the food being sold. The middle layer is the window, which provides a view of the kitchen and the prepared food. The bottom layer is the picture or sign that displays the menu or brand identity. The minute differences between each truck’s interpretation of these broad characteristics – and the meaning behind the individuality – is the focus of New York Food Truck.