Last summer, a group of Parsons and Tsinghua University students took to the streets of Beijing and documented the city’s youth culture in an innovative new format: a typeface called Beijing Sweat! Check it out:

[vimeo]http://www.vimeo.com/8629894[/vimeo]

Thanks to students Nurbanu Asena, Eun Ji Cho, Robyn Girard, Mara Kristula-Green, Xing Liu, Cunxin Long, Stephanie Tan.