School of Art, Media, and Technology

Parsons Hosts AIGA Talk on Design/Advertising April 22

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What’s the difference between design and advertising? Is that a relevant question today? Do our clients care? Should we? Can a design studio dabble in advertising? What does it take to mount a campaign? Or cast a photo shoot? Can ad agencies really design? What role does content, typography, digital, experiential, or branding play in the conversation? The questions are common. And the answers are obvious. Or are they?

On April 22, join Doug Jaeger, Creative Director and President of the Art Director’s Club, Michael Ian Kaye, Founder and Creative Director at Mother/Mother Design, Todd Waterbury, Executive Creative Director at Wieden+Kennedy New York, and moderator Vivian Rosenthal, Co-Founder Tronic Studios as they respond to these questions and more. Leading up to and during the event, use the hashtag #dvad or @aigany on Twitter or post your question to our Facebook page.


Doug Jaeger gets people talking. A child of the digital generation, he brings credentials in design, digital, social media, event, and brand experience. As an ambassador for the effective wielding of these media, at age 33 he was the youngest to ever be elected as the President of the Art Director’s Club, where he leads a board of industry leaders from design, digital and advertising fields. He previously held leadership positions at TBWAChiatDay, JWT, AGENCY.COM, TAXI, and founded thehappycorp, global/lvhrd. Recent projects have included work for MoMA, VH1, Absolut Vodka, and

Michael Ian Kaye is a designer, a teacher of design and a creative director in New York City. He is the founder of Mother/Mother Design, a multi disciplinary design studio born out of Mother New York. His clients include Dell, Johnson and Johnson, New Balance, NBC and Target. He has designed numerous, critically-acclaimed book covers and developed countless print and OOH advertising campaigns. He also is a teacher at New York City’s School of Visual Arts. Michael’s work can be seen just about everywhere in the form of package design, brand identity, retail environments, online, promotion, advertising and literature.

Todd Waterbury was drawn to Wieden+Kennedy by its restlessness with titles and boundaries. He has found that interactive and innovative ideas come from transposing one skill set into the context of another: hiring an architect to create advertising, or allowing art directors and copywriters to be filmmakers. His approach has created business-building and award-winning work for Wieden+Kennedy over the past sixteen years, with clients including ESPN, Nike, New York Magazine, Coke, Jordan Brand and Disney/Pixar.


Vivian Rosenthal joined forces with fellow Columbia University architecture graduate Jesse Seppi in 2001 to found Tronic, a digital media and design studio. Over the last eight years, Seppi and Rosenthal have designed and implemented over a hundred projects for Sony, Samsung, Hitachi, Nike, Adidas, Take 2 Games, Comcast, GE and Microsoft, among many others. They have worked to eliminate lines delineating one form of creative media output from another by combining architecture, animation, installation and interactivity through new uses of technology to create visually striking and conceptually based work.

Time: 6:30PM

Location: 66 W 12th St., Tishman Auditorium

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***Some complimentary seats available for New School students, faculty and staff***
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