Networked Design Talks: Tina Roth Eisenberg

Wednesday, Dec. 2, 6:30PM
Kellen Auditorium
66 Fifth Ave.
Free and open to the public

In her talk, Brooklyn-based blogger, designer, and Parsons adjunct Tina Roth Eisenberg traces her path to her present location from the Swiss Alps. She discusses how growing up in Switzerland shaped her aesthetics; shares insights about why she thinks her blog, swiss-miss.com, became so popular; and explains how she was able to make blogging part of her design studio business model. Learn about how her blog has made her a globally respected “networked designer.”

Tina Roth Eisenberg is the force behind the design blog swiss-miss.com. Tina, who refers to herself as a “Swiss designer gone NYC,” started swiss-miss.com in May 2005 as a personal catalog of daily discoveries. Currently an average of 600,000 people from around the world visit the site each month. Her readers enjoy discussion of a range of design-related topics, from graphic, furniture, and font design to illustration, architecture, and “designy” gifts. Although it is based in Brooklyn, swiss-miss.com has a European viewpoint and a love for the clean, functional style typical of Swiss design. Tina has worked at several prominent New York City design firms, including Thinkmap, Inc., where she designed the award-winning Visual Thesaurus. Tina is the founder and creative director of swissmiss studio, located in DUMBO, Brooklyn.

About Networked Design Talks:
The rise of the Internet over the past few decades has led to the growth of networked culture. The effects of this phenomenon extend far beyond the use of tools: It has changed how people communicate and how they manage, construct, and perceive individual and group identities. This cultural shift requires the creative industry to reexamine its use of messages, symbols, and aesthetics and to study their function within a constantly changing networked environment. The Networked Design Talks represent the first step of an academic research initiative in this area undertaken by Parsons AAS Graphic Design faculty members and led by the Graphic Design program’s director, Katarzyna Gruda.

Sponsored by the School of Art, Media and Technology at Parsons The New School for Design.