School of Art, Media, and Technology

MEET THE MODERNS: Midcentury American Graphic Design

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AIGA NY @ Parsons Lecture Series Presents:

Meet The Moderns: Midcentury American Graphic Design

Monday, November 20, 2017 AT 6:30PM-8:30PM
John L. Tishman Auditorium, University Center
63 Fifth Avenue, Room U100, New York, NY 10003


Modernism transformed American graphic design in the mid-twentieth century and established a visual language that still carries tremendous authority. The Moderns: Midcentury American Graphic Design by Steven Heller and Greg D’Onofrio (Abrams Books, 2017) is the first comprehensive survey of this phenomenon, showcasing sixty-three graphic designers. Some were émigrés (including five Bauhaus students and faculty) who brought the gospel of Modernism to America from its sources in Europe. Others were homegrown talents who encountered Modernism in schools and studios at home and abroad. They formed a multigenerational community, learning from one another and forging individual practices through engagement with the esthetics of the movement.

The Moderns focuses on the principals and disciples who continued the Modern legacy in the design capitals of New York, Chicago, and Los Angeles from around 1937 with the founding of the New Bauhaus to 1970, the height of the International Typographic Style. Like Modernism itself, the designers included had varying methods yet were bound by governing principles of function, clarity, and simplicity. Some of these designers are well-known, others are celebrated in this volume for the first time.

Introduction by Debbie Millman.

This evening includes a talk by the authors and panel with some of the designers and a book signing.

Learn more about the event’s speakers here!

FREE: must be signed into The New School gmail account to register.

Presented by AIGA NY and Parsons School of Art, Media and Technology

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