School of Art, Media, and Technology

Faculty Pablo Medina to Lecture at Type Directors Club

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Thursday, October 4th
6:30 to 8:30 p.m.

TDC members free
Non members $20
Student Non members $15

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Hand-painted signage is an art form that has been a strong influence in Pablo A. Medina’s work as a graphic designer and typeface designer. Fresh back from a four month artist-in-residence program at California College of the Arts in San Francisco, Pablo will share photographs of the many hand-painted signs that are so prevalent in San Francisco’s Mission district. As is standard with Pablo’s process, research always leads to creation. In this case, he painted a series of lettering illustrations that use chosen Mission signs as a basis for composition, color and lettering style while changing the content of the signs by using phrases from his journal writing. There will be a wine and cheese reception before his talk with the paintings on view.

Pablo A. Medina is a designer, artist, teacher, builder, filmmaker, photographer, socializer, lover, traveler and cyclist. With his new found interest in Buddhism, he realizes that those titles are all empty labels that mean nothing. The following are some other meaningless achievements. He has an BFA in drawing and a MS in communication design from Brooklyn’s Pratt Institute. Fresh out of grad school he teamed up with David Carson (one of his design heroes), and set out to infuse the design world with his flair of post-modernist typeface designs that drew from his love of Latin-American popular culture. For the past ten years, he has run his own multi-disciplinary graphic design studio called Cubanica that is located in the heart of the East Village neighborhood of New York City. Some clients that he has worked with include The Museum of Modern Art, Zoo York, ESPN and The New York Times. He enjoys designing fonts, posters and t-shirts and in 2008, directed and produced an award-winning documentary film called El Play. In 1999, his typeface designs were exhibited in the Design Triennial exhibition at the Cooper Hewitt Museum. Pablo just returned from an artist-in-residence semester at California College of the Arts where he developed a series of small paintings based on hand-painted signage from the Mission district in San Francisco.

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