“An absolute American sports icon — we created a website experience for Alli that celebrated his life and achievements both in and out of the ring. RIP.”

Mike Wasilewski is a Brooklyn-based multimedia creative director who works with the world’s most innovative brands. Specializing in both creating and redefining brands, Michael has experience with some of New York’s top creative agencies, including Pentagram, Radical Media, and The Daily — the first ever iPad daily news publication. As a founding partner of Frank Collective, Michael leads a team of dedicated creatives on brand creation and development for clients which include Blue Apron, Coach, Mini, Jameson, C.Wonder, Poppin, and Google. Prior, Michael has worked with global brands such as Tommy Hilfiger, Grey Goose, TED, AMC, OWN, Viacom, and NASA. Michael’s work has been published in the NY Times, Creativity magazine, SHOTS, AdWeek and CMYK magazine as well as featured in the Cooper Hewitt Design Museum. He has been recognized with an Emmy nomination, and even seen his design work launched into space.

“I think this one is great in that we started and today remain in DUMBO. It was really awesome to create an identity for the festival that was inspired — and actually found — in the streets of the neighborhood. The D is an abstract representation of the Manhattan Bridge archway. We worked on it right up to its final season — this being the first year we won’t be having it.”

“Our team created the brand identity for Blue Apron as well as the packaging, website, and initial photography for the brand.”

https://player.vimeo.com/video/168089894

“Kayak is the premiere online search tool for booking and organizing trips. They needed a new way of expressing their campaign: “travel problem solved”. We created a fun video series that explains how you can use Kayak’s tools to solve the most common travel problems.”

MICHAEL WASILEWSKI

Find out more at frankcollective.com