School of Art, Media, and Technology

Emily Ruth Cohen Talk: Successful Creative Briefs: Linking Business Objectives with Creative Strategies

Written by:
Tags: ,


The 2011 Graphic Design Marketplace
Successful Creative Briefs: Linking Business Objectives with Creative Strategies
with Emily Ruth Cohen, Consultant to Creative Professionals

Thurs, February 17, 2011
7:00 – 9:00 p.m.
Pratt Institute Manhattan
144 W. 14th Street, Room 213

$15 members, $25 non-members, $5 student/senior members, $10 stu/sr non-members — Pay at door add $5 to all categories — Free to Pratt students, faculty & staff

Emily Ruth Cohen is known for her:
• “in-the-trenches” experience leading and managing creative firms
• strong people-management skills
• direct (and, on occasion, brutally honest) approach
Learn how creative briefs are best used to link business objectives and creative strategies. Alongside practical advice on how creative briefs should be used to streamline the development process, she provides concrete tips, tools, and techniques to ensure that your organization is not only creating great briefs, but also getting the most out of them. Most importantly, Emily will walk you through how to use creative briefs to tighten the link between goals, strategies, and tactics.

About the Speaker:
Emily has consulted with design firms, creative agencies, and in-house corporate creative departments for over twenty years. During this time, she has provided confidential, best-practice insights and advice on staff, client, and process-management strategies.
She has also conducted client interviews and surveys and written winning RFPs, proposals and contracts.
Emily served on the board of advisors of InSource (a nonprofit association providing resources and advocacy for in-house corporate creative managers) and on the AIGA in-house task force. She is frequently requested as a speaker on business-related issues for the creative industry and has spoken at the HOW, MYOB and InHOWse conferences, as well as numerous AIGA events.

For more information or to register e-mail Ellen Stedfeld at, call 212 791-3400 x11, or fax 212 791-0333.

You may also pay directly by PayPal or credit card at

All Rights Reserved © 2024. Parsons School of Design.