School of Art, Media, and Technology

Parsons to compete in the Amazon Fashion "Studio Sessions" Challenge!

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This Saturday, October 19th, the School of Fashion and the School of Art Media and Technology join forces to send two highly dynamic  teams to compete in the AMAZON FASHION STUDIO SESSIONS.

Parsons The New School for Design’s student teams will be competing against SVA, Pratt, and FIT! The Challenge? To conceive of, create, produce and present a complete fashion editorial in just 8 hours.

Each team features students with graphic design, fashion photography, styling, editing and art direction skills, and will work in a dedicated photography bay at Amazon’s sprawling new 40,000-square-foot fashion photography studio in Williamsburg, Brooklyn. Students will have access to the studio’s equipment, wardrobe, props, models and hair and makeup services, with guidance from the Amazon Fashion creative in-house team and faculty members.

An exciting panel of industry experts will be there to judge the results, including retailer and designer Steven AlanEva Chen, Lucky magazine editor in chief; fashion consultant Julie Gilhart; Council of Fashion Designers of America chief executive officer Steven KolbDerek LamDennis Leggett, chief creative officer of Amazon Fashion; Mazdack Rassi, cofounder and creative director of Milk; Tracy Reese, and model Elettra Wiedemann.

Representing Parsons The New School for Design are: 


Stylist: Leonid Batekhin (School of Fashion)
Graphic Designer: Gabrielle Guglielmelli (School of Art Media and Technology) 
Photographer: Spencer Kohn (School of Art Media and Technology) 
Art/ Set Director: Eleonara Gendler (School of Fashion)
Fashion/Accessories Editor: Haley Newman (School of Fashion)


Stylist: Mayuri Sarof (School of Fashion)
Graphic Designer: Julie Chea (School of Art Media and Technology)
Photographer: Jeannette Jakubauskas (School of Fashion)
Art/ Set Director:PJ Aurellano (School of Fashion)
Fashion/Accessories Editor: Blair Moore (School of Fashion)

The winning images will be featured on Each winning team will receive $25,000, and $25,000 for their school. They’ll also get mentoring session with Cathy Beaudoin, President of Amazon Fashion; Steven Kolb, CEO of the CFDA; and Andrew Rosen, founder and president of Theory. “Our hope is that the students’ work will inspire other aspiring creative professionals and our millions of fashion customers across the country,” said Beaudoin.

For more details, check out the piece in Women’s Wear Daily!


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