School of Art, Media, and Technology

BFACD Faculty Highlight: Richard Salcer

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Promotional Brochure for the American Stock Exchange

Communication Design Faculty, Richard Salcer has been teaching courses in Package Design and Promotion at Parsons since 1988. He is a member of the University Faculty Senate, serving as Chairman of the Part-Time Faculty Committee. Richard is a graduate of The Cooper Union and has extensive experience in the art direction and design of strategic branding, packaging, environmental graphics, signage, corporate design, sales promotion, advertising, and display.

As principal at Salcer Design, he works as a brand strategy and package design consultant with several leading firms in New York.

Bottles designed to commemorate the 100th anniversary of the AIGA

Cafe de Colombia: from a line of coee labeling for an importer.
Polo: Branding for Winter and Summer Wear
Deere: New identity & vehicle graphics for construction equipment
IT Central: Name chosen for the New School’s information technology department from a competition of 1,000 submissions
Gem Stone King: Brand identity for an international jewelry rm
Brushworks: Identity designed for a line of packaging of imported hand-painted dinnerware
Brooklyn N Trak: Redesigned identity for a New York model railroad club
Longevity: Brand identity for a company that makes products designed to help people live longer, healthier lives

Among his own clients are the Gem Stone King Corporation, a leading international jeweler, for whom he is developing a new brand identity system for print and web and several large ranges of upscale brand identities, packaging, and promotional graphics.

Samples from a large line of new packaging for luxury jewelry

Corporations and brand strategy firms that Richard has worked with as a creative director include Colgate-Palmolive Corporation, Stop & Shop Supermarkets, The American Stock Exchange, Johnson & Johnson, Schering-Plough, Masterfoods / M&M Mars, Seagram’s, Cornerstone Strategic Branding, CBX, Parham Santana, Arnell Group, Sephora, Jean Patou, Red Devil, Young & Rubicam, Teague, John Deere and Animal Planet. Richard has organized seminars and lectures for the AIGA and the Art Directors Club and is an active member of the Type Directors Club and AIGA’s Brand Central Group


New packaging for a popular line of contact lenses by Johnson & Johnson

New packaging for a popular line of contact lenses by Johnson & Johnson


Luxury packaging for lines of chocolates exclusively sold in Las Vegas


Package design for a winter-themed fragrance by the House of Jean Patou


High-end culinary packaging for Rowoco, a division of Homecraft


Part of a very large line of casual dinnerware that includes cups, plates, serving bowls, pitchers, and cutlery


Part of a large line of automotive fragrances for the largest manufacturer of these products in the US


New consumer-oriented branding and packaging for a large range of d-i-y home improvement products


Eight- and four-page mailing brochures containing samples of Sephora cosmetics


Packaging for a producer of organically grown seeds available to gardeners and farmers, promoting sustainable organic agricultural practices, plus a range of certified organic foods

New retail identity and on-site graphics for convenience stores in Singapore


Complete branding and retail identity program for a large chain of supermarkets


Video animation featuring illustration by Richard Salcer in an opening title sequence by Alana Salcer for a show about dating on Animal Planet TV


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