Fundraiser Invitation, Party in the Garden, Museum of Modern Art, 2014. MoMA’s Party in the Garden is an annual fundraising event. We decided to emphasize the key word of the evening: party. As the word expands, it develops an intricate maze of line work, which, when bathed in gold foil over a brilliant minty green, conveyed just the right message.
Luke Williams is the Brand Creative Director at Paperless Post, a design company specializing in customizable digital invitations for private events. Together with his team, Luke is committed to establishing a reputation for Paperless Post as the preeminent online invitation company, dedicated to fostering personal connections through the finest design available on the web. Prior to joining Paperless Post, Luke was a graphic designer at Pentagram, Under Armour, Leo Burnett, Google Creative Lab, and most recently the Museum of Modern Art. He has also maintained a freelance design practice since 2009, working with clients primarily among the performing arts and hospitality industries. Luke’s work has been awarded by the Type Directors Club, Communication Arts, Print and HOW magazines, and has been published in design literature from Gestalten, Rockport, and Taschen.
In April, Luke gave a Lunch Talk for Hyperakt. View the video below.
Luke will be co-teaching Core Typography this Fall with fellow design faculty Jessica Svendsen.
See more of his work here.
Exhibition Title Wall, Soundings: A Contemporary Score, Museum of Modern Art, 2014. Through use of scale, value, non-uniform letter spacing, and bespoke spatial applications, the essence of a room filled with sound was achieved using only typography. Color values represented volume, spacing represented tempo or rhythm, and corner-wrapping paint embodied the essence of sound in space, rejecting physical boundaries.
Theater Poster, Sommerfugl, InViolet Theater, 2015. Sommerfugl is an avant garde play, based on the first recorded gender reassignment surgery, conducted on a Dutch man. The title of the play is translated from Dutch to English as “butterfly”. In an effort to emulate the cocoon state as a moment of transition, typographic and human forms were employed to create the title. A single light source provokes high contrast light and shadow play, emphasizing the theme of transition again.
