School of Art, Media, and Technology

BFACD Alumni Feature: Max Kuwertz

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ADC Paper Expo Invite Silkscreen poster series, that also work as invitations for the ADC Fall Paper Exposition. I crumpled the poster up, before photographing it at very low aperture. Created during Kevin Brainard’s experimental typography class at Parsons.

Max Kuwertz is a German designer and art director. He studied integrated design at Köln International School of Design, communication design at Parsons in New York and product design at PolyU in Hong Kong. After graduating in 2013 he worked full-time as art director for Meiré und Meiré. In 2015 he opened his office in Berlin.

Cultural Avenue Corporate design concept for the culture production Cultural Avenue, its gallery Salon Kennedy and blog The main element is an over-aestheticized version of a brushstroke, derived from the tools typically used in image editing software such as Photoshop. In cooperation with Mario Hombeuel. Agency: C/O.

What were your favorite classes at Parsons?

My favorite classes were Experimental Typography with Kevin Brainard and Book Design with Patrick Seymour.

Tim Berresheim Identity for German artist Tim Berresheim. The grid is a recurring element of his work and also the basis of the design. With and for C/O.

What did you wish you knew as a student that you know now?

Try to develop your own voice instead of looking at other professional people’s work too much. Besides learning, school is for experimenting and research. You will work on real, applied projects for the rest of your life, so give yourself some time and space to truly explore things.

Ear to the Street Identity and various graphics for Instagram channel Ear to the Street by Till Jagla. The typeface is a custom version of Neue Helvetica Condensed Bold.

Who do you look up to in the design community?

There are so many that I really appreciate, to give you some names: Radim Peško, Mike Meiré and the people of Experimental Jetset.

Institut für Betrachtung Posters for IFB as part of their new identity

What has been the highlight of your career so far?

This year was quite exciting. I developed the communication for 6 exhibitions of Het Nieuwe Instituut together with my friend Marius Jopen as well as 2 installations for Nike ACG while working for Random Studio in Amsterdam. At the same time my own practice is getting quite busy with mostly typographic and identity stuff – so I guess you could say 2016 was my highlight so far (even though politically it totally sucked).

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