School of Art, Media, and Technology

AIGA@Parsons Lecture Series: Is the Expansion of Design a Triumph or a Tragedy?

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CLICK HERE TO RSVP.  The reservation system will shut down once we have reached capacity. 


The Auditorium at 12th Street

66 West 12th St., lobby

Wednesday, October 28 
6:30PM Check-in
7:00-8:30PM Presentation

Design has always sought to widen the domain of the discipline, from graphics and objects to information and interaction, then to business and governance. It is now in the same conversation as patient care, business model creation, governance, the third world development, ecological reformation, and civic reformation, to name a few.

While it is exciting that our discipline rapidly expands, what are we gaining in this expansion? What are we losing? What are our boundaries? Should design have boundaries? Does design truly have a place in everything? Is our rhetoric stretching our discipline so far that we are obscuring what makes design unique? Is design thinking the right narrative to carry us forward? By making design more accessible have we rid it of its magic? Do we need to reassess the essential contribution of design? Or reassert it?

Working at the front lines of design’s expansion into all levels of global corporations, Jeremy DiPaolo will share what he’s learning: the new demands on design, the unexpected risks now confronting it, and why the industry should prepare itself for a big shift.

This event is sponsored by Parsons School of Design.

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