School of Art, Media, and Technology

AIGA/NY @ Parsons: Sesame Street, The Longest Street in the World

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A limited number of complimentary tickets are available for New School students, faculty, and staff (NSU ID required). 

CLICK HERE FOR RESERVATIONS. The reservation system will shut down once we have reached capacity. 


***NOTE this is going to be in the new building
John L. Tishman Auditorium,
University Center 63 Fifth Avenue, Room U100

Tuesday, April 22
6:30PM Check-in
7:00-8:30PM Presentation



Featuring The Sesame Street Muppets, animation, live shorts, humor and celebrity appearances Sesame Street was the first television program of its kind to base its content and production values on formative research in the creation of the show’s design and content. Initial responses to the show included revelatory reviews, some controversy and high ratings. It was the first and only of it’s class when first aired in 1969, earning it’s place in television history and the hearts of generations of loyal fans. Today, it’s parent company, Sesame Workshop (formally Children’s Television Workshop), has expanded into a multitude of areas to sustain the non-profit organization, including publications of books and music, international co-productions, interactive media and new technologies, licensing arrangements, and outreach programs to preschoolers and at-risk children. Sesame Street has won eight Grammys and over a 150 Emmys in its history—more than any other show

Branding for such a beloved and complex organization takes a dedicated creative team to maintain the heritage of the past, while continuing to evolve the brand for future generations. Join us for a walk down “the longest street in the world” to discuss the multi-layered, multi-media effort to attract and maintain loyal fans and why nearly 50 years later, it’s more important than ever.

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