School of Art, Media, and Technology

AIGA Event September 7 with Karel Martens

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A limited number of complimentary tickets are available for New School students, faculty, and staff (NSU ID required).


***Update: This event has reached max capacity, reservations are no longer being taken.

Time and Place:
Tishman Auditorium
66 West 12th Street

Wednesday, September 7, 2011
6:30PM Check-in
7:00-8:30PM Presentation

In a special visit by one of the world’s most influential and beloved graphic designers and design teachers, Karel Martens will headline AIGA/NY’s fall season. We are excited to invite you to his upcoming lecture. Hey, students! Don’t miss this one.

Martens has been practicing for fifty years and continues to create forward-looking and technologically ground-breaking work that is comfortable in the current moment but not consumed by it. He is a highly influential book designer but considers himself more broadly a “designer of the printed word.” But he’s really a designer of language, even abstract and photographic language. His work extends with equal innovation and clarity of communication across almost all imaginable media, from coins and postage stamps to monoprints to ASCII art to experimental video to electric signs to textiles to building facades. Martens himself says simply that his work should “respect the receiver of the message” and be “answerable.” Honesty and economy of language and material are crucial values in his work, but so are rhythm, color, and “delight.” Martens has described form as content’s “melody.” Robin Kinross says Martens’s work “is not wrapped up, as a closed and sealed thing. Rather, there is openness, textures that you can feel with your hands.” Paul Elliman has pointed out Martens’s love for “working or thinking in the language of the things around him” and says his work invites recipients to feel “how we ourselves, our ideas and perceptions, are formed by what happens around us.”

Indeed, teaching has been an important and integrated part of Martens’s practice since the 1970s. “Every generation,” he says, “has the duty to find form freshly, and the continuation of the status quo is by definition something to be avoided.” In 1998, Martens co-founded the Werkplaats Typografie, a masters program in graphic design that has often emphasized collaboration and commission, in Arnhem, Netherlands. He has also taught graphic design at Yale University since 1997.

Martens is a unique presenter and speaks about his work in a way that nobody else can. This is a rare chance in New York to hear him describe design in his way, through his own work. Register early! Reservations will be first come, first served.

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