MEET THE MODERNS: Midcentury American Graphic Design

AIGA NY @ Parsons Lecture Series Presents:

Meet The Moderns: Midcentury American Graphic Design

Monday, November 20, 2017 AT 6:30PM-8:30PM
John L. Tishman Auditorium, University Center
63 Fifth Avenue, Room U100, New York, NY 10003

 

Modernism transformed American graphic design in the mid-twentieth century and established a visual language that still carries tremendous authority. The Moderns: Midcentury American Graphic Design by Steven Heller and Greg D’Onofrio (Abrams Books, 2017) is the first comprehensive survey of this phenomenon, showcasing sixty-three graphic designers. Some were émigrés (including five Bauhaus students and faculty) who brought the gospel of Modernism to America from its sources in Europe. Others were homegrown talents who encountered Modernism in schools and studios at home and abroad. They formed a multigenerational community, learning from one another and forging individual practices through engagement with the esthetics of the movement.

The Moderns focuses on the principals and disciples who continued the Modern legacy in the design capitals of New York, Chicago, and Los Angeles from around 1937 with the founding of the New Bauhaus to 1970, the height of the International Typographic Style. Like Modernism itself, the designers included had varying methods yet were bound by governing principles of function, clarity, and simplicity. Some of these designers are well-known, others are celebrated in this volume for the first time.

Introduction by Debbie Millman.

This evening includes a talk by the authors and panel with some of the designers and a book signing.

Learn more about the event’s speakers here!

FREE: must be signed into The New School gmail account to register.

Presented by AIGA NY and Parsons School of Art, Media and Technology

Special Events for Alumni/Students of Color: 10/21 Community Brunch, 10/26 Portfolio Review, 10/27 Exhibition Closing Reception

(under)REPRESENT(ed) Community Brunch
Saturday, October 21 from 11am-2pm
6 East 16th Street, Wolff Conference Room 1103

Alumni of color and Students of color are invited to break bread, reflect and strategize around experiences of race and identity at Parsons and within creative industries.

Please RSVP: tinyurl.com/underrepresentedbrunch

 
Fb event:
 
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(under)REPRESENT(ed) Portfolio Reviews
Thursday, October 26 from 6-8pm
Starr Foundation Hall- 63 Fifth Ave (UC), Lower level
Students of color are invited to receive critical feedback on work that addresses race and identity from alumni of color.
 
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(under)REPRESENT(ed) Closing
Friday, October 27 at 6 PM – 8 PM
66 Fifth Avenue, Arnold and Sheila Aronson Galleries
Exhibiting alumni reflect on their work. Open to the public.
 
For more information, visit: underrepresented.parsons.edu or email us at underrepresented@newschool.edu

Avery Youngblood, AAS Graphic Design ’18, Wins Beyonce’s Formation Scholarship

Upon its release, Lemonade, Beyonce’s sixth album, was hailed as an incisive piece of social commentary exploring love, infidelity, race, power and oppression. A cultural and commercial juggernaut, it spawned a stunning “visual album” that premiered on HBO, a world tour, and 12 singles that appeared on the Billboard 100 charts.

In honor of the one-year anniversary of the album’s release, Beyonce earlier this year announced the Formation Scholarship, a one-time $25,000 scholarship to be awarded to one student each from Parsons School of Design, Berklee School of Music, Howard University, and Spelman College.

Avery Youngblood, AAS Graphic Design ’18, was recently announced as the Parsons winner of the scholarship for her work that promotes activism through bold, creative methods. The leading art and design school also awarded $5,000 to each of the scholarship’s four finalists: Leah Takele, MFA Design and Technology ‘18; Bailey Hardaway, BFA Fashion Design ‘19; Olufunmilayo Bright, MFA Fine Arts ‘18; Caroline Macfarlane, MS Design and Urban Ecologies ’18.

“I hope to pursue my goals as the woman that Beyonce looked for in a scholar, which is to be bold, unique, creative, and think outside the box,” Youngblood says.

Avery Youngblood, AAS Graphic Design ’18 Youngblood was one of four recipients of Beyonce’s Formation Scholarship, winning $25,000 for her work that explores activism through bold, creative methods. Photo by Diego Ledezma-Perez, BFA Photography ’18

 

Youngblood, who previously studied Comparative Studies in Race and Ethnicity and Linguistics at Stanford, uses graphic design as a tool for activism. As the head of the political action committee for Stanford’s Black Student Union, she helped coordinate Black Women’s History Month on campus.

“Linguistics has allowed me to analyze the language of prejudices and discrimination that limits and surrounds communities that face discrimination, and then I attempt to represent those in the creative form with design,” says Youngblood. “Parsons has taught me that every aspect of design, however subtle or nuanced, plays a crucial role in communicating messages.”

After seeing Lemonade, Youngblood was inspired to pursue activism through art.

“I want my designs to cross boundaries from the self, to voicing a perspective from the ‘other,’” says Youngblood. “That voice is all too often unheard, misunderstood, or misrepresented in the broader social realm.”

(Repost from The New School News)

“Colin Kaepernick Kneeling” – Youngblood was inspired to create this postage stamp by the revolutionary kneel that quarterback Colin Kaepernick took before the national anthem, which helped change the dynamic of sports and race forever.

Self-Portrait: Youngblood is interested in the social interactions that take place in our multicultural society, and the variety of platforms we connect with each other on. Her work aims to move beyond boundaries, and represent the diversifying voices of our social world.

“How to be Black” – Youngblood created this how-to manual not to tell others how to be black, but to offer her perspective on what living in colored skin has taught her about the world.

“How to be Black” – Youngblood’s manual includes historical facts about Black people throughout history, as well as an interactive feature that lets people “rainbow-fy” the illustration of a black woman in the accordion fold-out.

Know Your Rights: IP Lecture Series Spring 2017

Graphic Design and Publications Fellowship | Socrates Sculpture Park

 

Graphic Design and Publications Fellowship—Socrates Sculpture Park

Requirements: Socrates Sculpture Park is seeking a graduate or undergraduate student in Graphic Design with a strong interest in contemporary art. The ideal candidate will have knowledge of In Design, printing methods, strong organizational skills, and an interest in contemporary art, and ideally past experience working in a gallery or non-for-profit.

Responsibilities: Interns gain experience in contemporary art design and publishing. The intern will primarily be responsible for the design of the park’s digital and print publications for two of its major exhibitions; the annual Emerging Artist Fellowship Program, and the Spring/Summer exhibition, opening May 2017. In addition to design, this includes facilitating file exchange with printers and uploads to the website, collecting and sorting images, captioning, and securing reproductions rights. Other responsibilities may include design edits of existing e-publications, interpretive materials and way-finding design, special event and programming design, and occasional PDF website content design.

Skills: InDesign, Photoshop Starting and ending dates: December 1, 2015–June 30, 2015 (flexibility allowed depending on fellow’s schedule)

Work schedule: 7-10 hours per week, approximately 10 a.m.–6 p.m. Interns will come to the office once a week. Some work may be performed off-site for flexible schedule. Fellows will not work during winter holidays.

Compensation: $2,000 stipend

To apply: Send a resume and cover letter to Jess Wilcox at Jw@socratessculpturepark.org.

ABOUT

Socrates Sculpture Park has been a model of public art production, community activism, and socially inspired place-making for more than 30 years. Known for fostering ambitious and visionary artworks, Socrates has presented more than 1,000 artists on its five waterfront acres, providing them the financial support, materials, equipment, and space necessary to create large-scale works in the public realm. Open 365 days a year from dawn till dusk, the park is a center of cultural programming, as a producer of contemporary exhibitions, a presenter of a multi-disciplinary performance series, and an educator of more than 10,000 children and teens each year – all free. The Park’s existence is based on the belief that reclamation, revitalization and creative expression are essential to the survival, humanity and improvement of our urban environment. www.socratessculpturepark.org

Graphic Design and Publications Fellowship | Socrates Sculpture Park

 

Graphic Design and Publications Fellowship—Socrates Sculpture Park

Requirements: Socrates Sculpture Park is seeking a graduate or undergraduate student in Graphic Design with a strong interest in contemporary art. The ideal candidate will have knowledge of In Design, printing methods, strong organizational skills, and an interest in contemporary art, and ideally past experience working in a gallery or non-for-profit.

Responsibilities: Interns gain experience in contemporary art design and publishing. The intern will primarily be responsible for the design of the park’s digital and print publications for two of its major exhibitions; the annual Emerging Artist Fellowship Program, and the Spring/Summer exhibition, opening May 2017. In addition to design, this includes facilitating file exchange with printers and uploads to the website, collecting and sorting images, captioning, and securing reproductions rights. Other responsibilities may include design edits of existing e-publications, interpretive materials and way-finding design, special event and programming design, and occasional PDF website content design.

Skills: InDesign, Photoshop Starting and ending dates: December 1, 2015–June 30, 2015 (flexibility allowed depending on fellow’s schedule)

Work schedule: 7-10 hours per week, approximately 10 a.m.–6 p.m. Interns will come to the office once a week. Some work may be performed off-site for flexible schedule. Fellows will not work during winter holidays.

Compensation: $2,000 stipend

To apply: Send a resume and cover letter to Jess Wilcox at Jw@socratessculpturepark.org.

ABOUT

Socrates Sculpture Park has been a model of public art production, community activism, and socially inspired place-making for more than 30 years. Known for fostering ambitious and visionary artworks, Socrates has presented more than 1,000 artists on its five waterfront acres, providing them the financial support, materials, equipment, and space necessary to create large-scale works in the public realm. Open 365 days a year from dawn till dusk, the park is a center of cultural programming, as a producer of contemporary exhibitions, a presenter of a multi-disciplinary performance series, and an educator of more than 10,000 children and teens each year – all free. The Park’s existence is based on the belief that reclamation, revitalization and creative expression are essential to the survival, humanity and improvement of our urban environment. www.socratessculpturepark.org

Graphic Design Book – Color Theory: Living in Color

Color Theory: Living in Color

Color is a silent language we all know how to speak. What is Color Theory — the mixtures and implementation of color. What is color — Hue, Value, and Chroma. Why do we use something like a Color Wheel, it’s a tool that helps us talk about the physical phenomena of light, how we perceive it and ultimately utilize it in design. A tool … a tool to help us communicate.

– Thomas Basket

Featuring work by Sari Park & Fernanda Canellas Silva.

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Graphic Design Book – Graphic Design & Silkscreen

Graphic Design and Silkscreen

Every color used is made by hand and every print is prepared, then pulled, layer by layer in a studio environment. The Parsons AAS Graphic Design & Silkscreen class is to connect high-level design thinking with the formal elements of both page layout and silkscreen printmaking. So that, as a student, in thinking about the medium you are using, you are also understanding more about what makes a strong design and what makes strong design thinking.

 

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Graphic Design Faculty Jeanne Verdoux’s Work Featured in French Exhibition

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AAS Graphic Design Faculty Jeanne Verdoux’s work is currently featured in an exhibition in France titled ‘Une image pour la fraternité’. This event takes place one year after the November 2015 Paris attacks where more than 125 were killed. It is part of a social movement called ‘Fraternité Générale’, created by philosophe Abdennour Bidar in partnership with RATP, the Parisian métro system. The main exhibition is large posters on the platform of métro station ‘Hotel de Ville’ from November 2 to 14, a smaller collection of art works is touring the country at the same time.
Her drawing ‘Tiens’ (a French word of multiple meaning: ‘Take this’, ‘Hold on’ , ’Your people’) was created spontaneously following the Paris terror attacks. The message is simple and humanist, suggesting resistance and togetherness. It was created by monoprint technique at the Parsons printshop.
You can see more of her work here.
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Graphic Design Book – Online: The Virtual Studio

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Online: The Virtual Studio

Can you teach a studio class without the physical studio space? As online learning becomes more prominent, the diverse student body brought together by learning in nonphysical spaces show us that the answer is yes.

Featuring work by Tristen Offit, Angelica Anatole, Gabe Tiller, and Patrick Koehler-Derrick.