Graphic Design Book

Perspectives: Arranged and Rearranged

“To design is to discover relationships and to make arrangements and rearrangements among these ingredients” – Paul Rand

How do we perceive the world around us, and how do we then arrange those thoughts, sounds, visions, and experiences in a manner that is comprehensible to others? Much of the work of a graphic designer is organizing existing elements and information in a way that communicates a certain perspective to a desired audience, making a singular viewpoint that is able to be shared.