“To design is to discover relationships and to make arrangements and rearrangements among these ingredients” – Paul Rand
How do we perceive the world around us, and how do we then arrange those thoughts, sounds, visions, and experiences in a manner that is comprehensible to others? Much of the work of a graphic designer is organizing existing elements and information in a way that communicates a certain perspective to a desired audience, making a singular viewpoint that is able to be shared.
In our dynamic world, art reflects conditional reality, and design contributes to further development of global societies. At Parsons School of Design, rigorous practice and critical scholarship prepares students to become leading agents of commentary and change.
School of Art, Media, and Technology
Parsons School of Design
79 Fifth Avenue, Floor 16
New York, NY 10011
(p) +1 212.229.8908