Over the last decade, August Heffner has worked in-house and as an agency partner for a wide variety of brands including MoMA, Google, J.Crew, Kate Spade, Toys”R”Us, Victoria’s Secret, American Express, and more. Having held titles like Design Director, Creative Director, Director of Brand Creative, Illustrator, Educator and Dad, his passion lies in the power of design and brands to do great good and great harm.
For his class, Topics: Branding, he takes students beyond the logo and other visual identity elements to help them understand a brand as the sum of many disparate parts including language, positioning, architecture, experience, digital products and most importantly an underlying “idea” that creates an emotional connection.
Heffner is a new member of Work & Co, the Brooklyn Agency aiming to become “the Pentagram of digital design” through a focus on digital products and experiences executed by small teams. He is excited to use his past experience designing for brands to work hands-on with many of his design heroes. You can see more of his work at www.augustheffner.com.