School of Art, Media, and Technology

BFACD Alumni Feature: Regina Puno

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Branding and website design for Après Two, a contemporary eyewear brand and optical salon based in the Philippines and London.

Regina Puno is a multidisciplinary designer living and working in New York City. She is currently an Art Director at Hinterland focusing on branding, web design, editorial design, and illustration. During her time at Parsons, Regina interned at Esquire Magazine, Harper’s Bazaar, and Nylon Magazine before graduating in 2014.

Details of a poster infographic based on Eduardo Salcedo-Albaran’s study of the Colombo-Mexican criminal network affecting transnational drug trafficking operations. Created in my Information Design class at Parsons.

What were your favorite classes at Parsons?

I loved and learned the most from Julia Wargaski’s Information Design class. I live and breathe everything I learned from that class—from using logic to create the most basic compositions to mastering hierarchy and detail in typography—and I apply it all to my everyday design practice. I also owe a debt of gratitude to William Bevington and Paul Shaw for giving me a head start on typography and basic design, and to Paul Carlos for teaching me the importance of a strong concept and the value of an effective presentation.

Branding, editorial design and illustration for my Senior Thesis project, Everyday Pursuits, a handmade publication project that aims to feature ordinary people who are constantly inspired by their special interests, and have used them to elevate the lives of others as well as their own. This first issue titled Set & Bespoke features Joe Nocella, owner of 718 Cyclery in Gowanus, Brooklyn.

What did you wish you knew as a student that you know now?

I lived inside a bubble while at Parsons and as a student, you don’t realize how important it is to take advantage of what’s in front of you until you’ve actually graduated. I wish I was more open-minded, took more classes outside my comfort zone (like Motion Graphics or Coding) and took my liberal arts classes more seriously. I learned that to be a well-rounded designer, it’s important to be like a sponge—absorb and immerse yourself in as much information as you can, whether it’s related or completely disconnected to your field in design.

Naming, identity, branding, packaging, website and photographic art direction for Spruce & Bond, a New York-based sophisticated lifestyle-driven hair removal studio. Interiors designed in collaboration with Heitler-Houstoun Architects.

Who do you look up to in the design community?

I look up to anyone I’ve ever worked with, and most especially everyone I graduated with. There has always been a sense of support from everyone, and seeing the way my friends and colleagues grow and improve in their design practice constantly inspires me to do better. I also look up to my boss and friend, Scott Buschkuhl, who has been a great mentor in design and life in general.

Photographic art direction, illustration and design of the 2016 Product Catalog for Well Rounded Sound, a boutique eco-friendly speaker company.

What has been the highlight of your career so far?

Even though I still am very young in my career, I feel like I can say that everything so far has already been a highlight to me in some way. I feel very fortunate to have been given the opportunity to stay in the US (international student represent!), be a part of the team at Hinterland, and contribute to some pretty amazing projects. It’s a small studio so everything I do is very hands on, and as a result, I get to learn something new everyday.

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