Max Kuwertz is a German designer and art director. He studied integrated design at Köln International School of Design, communication design at Parsons in New York and product design at PolyU in Hong Kong. After graduating in 2013 he worked full-time as art director for Meiré und Meiré. In 2015 he opened his office in Berlin.
What were your favorite classes at Parsons?
My favorite classes were Experimental Typography with Kevin Brainard and Book Design with Patrick Seymour.
What did you wish you knew as a student that you know now?
Try to develop your own voice instead of looking at other professional people’s work too much. Besides learning, school is for experimenting and research. You will work on real, applied projects for the rest of your life, so give yourself some time and space to truly explore things.
Who do you look up to in the design community?
What has been the highlight of your career so far?
This year was quite exciting. I developed the communication for 6 exhibitions of Het Nieuwe Instituut together with my friend Marius Jopen as well as 2 installations for Nike ACG while working for Random Studio in Amsterdam. At the same time my own practice is getting quite busy with mostly typographic and identity stuff – so I guess you could say 2016 was my highlight so far (even though politically it totally sucked).